Product managers set the strategy and roadmap for a product and they define feature requirements that meet customer demands. As a result it makes sense to prioritize solving problems which will help users significantly improve their performance. Focus on an underserved niche? Over 1,000 product manager interview questions from the best tech companies in the world. And it might also be difficult to practice multiple hours with that person unless you know them really well. But to make sure you hit on the main points every interview should cover, these eleven product manager interview questions are the best for you to reveal your candidates values and intentions: 1. For technical simplicity we've given one to the hardest solutions to implement, and three to the easiest. "How would you improve YouTube?"). This may sound strange, but it’s an excellent way to improve the way you communicate your answers during an interview. Now that you know more about the business situation and objectives it's time to think about the users and their problems in greater detail. As Director of Recruiting for the 280 Group Recruiting service, candidates often ask me how best to prepare for their interviews.I do my best to infuse them with information about our client and the position, but I rarely know what type of questions they will encounter from the interviewing team. It's common to prioritize based on how painful that problem is for the user. Play the role of both the candidate and the interviewer, asking questions and answering them, just like two people would in an interview. But knowing the right questions to ask during customer conversations and win-loss interviews takes a lot of practice and a healthy dose of curiosity. You should list these different users and select one with your interviewer. ... Not everyone agrees on what good product design means. This is a great opportunity to gain some practice for your PM interviews. But for most of us, it's tough to find the right connections to make this happen. These questions can feel really unsettling at first. Today, for designers occupying p… And the second problem should contain solutions to solve each problem. 10 Questions a Product Design Manager Should Ask Posted on April 1, 2015 by Yariv Sade In this post I’d like to share with you a list of the ten most important questions any product design manager should ask and answer before and during a product design process. There are only so many opportunities to prepare for product design questions! There’s no shortage of possible questions to ask a product management candidate. There are different types of gamers we could focus on. The popular product design question usually takes shape in the form of something like: "Walk me through how you would design X product … Also read: Top 7 Ways to Discover a Great Place to Work. What questions directors and VPs of Product Management are asking and what they want to hear. We will therefore have to balance sensitivity and control of the keyboard. Common answers usually just address more of why they liked the product in the first place — it’s easy to use, so they’d try and make it easier to use. These questions can feel really unsettling at first. While the questions in a product manager interview may take several forms, they can all be abstracted to the following five main underlying questions. During a Product Management Interview, many interviewer will ask: “What’s your favorite product?” or “Design X for X.” They ask these product design questions to get a feel of your product vision skills. You'll design completely different phones depending on the answer to these questions. If you'd like to learn about the other types of questions you may face, you can also visit our ultimate guide to product manager interview questions. Now that you know what approach to use to answer product design questions let's apply it to a full example. We've rated the solutions from one to three directly inline above. This is a great opportunity to gain some practice for your PM interviews. 7 Product Manager Interview Questions and Answers . It helps recruiters understand your product skills, problem-solving approach and communication skills. Most gamers' primary objective is probably to win at the game they play. For instance, you could say something like, "My suggestion is to focus on solving problems one and two because those are the two features that really define a phone and they are currently inaccessible to deaf people.". We're also recommending to build features that will help the user maximize their performance but are relatively simple to implement. magnetic keys, mechanical keys, etc.) It's also helpful to remember that for some products the user and the customer are not the same person. A product manager’s guide. User can't perform at their best because keys are slow to respond, collect dust underneath over time, and aren’t easy to replace, User can't easily create personalized shortcuts as the software available to customize the keyboard is rudimentary, User has to replace keyboard frequently as keys that are repetitively used wear out / break (e.g. What to look for in an answer: Fit with your priorities; Second, I will focus on defining the target user and brainstorming what problems we could solve for them. Product Manager belongs to prestigious positions in any corporation. Example with answer: Design a computer keyboard, ultimate guide to product manager interview questions, Learn more and start scheduling sessions today. Let's therefore focus on problems one and two as these look like they could make the user faster and better if solved. We've already made the connections for you. Example questions include: How would you improve the Facebook News Feed? Use these questions to gauge whether the role is the right for you, and impress hiring managers with your genuine interest in their product… business users, teenagers, etc.). Here's how to do it: First, for each of the user problems you have identified you should generate potential solutions. Given we want to maximize revenues, it makes sense to focus on casual gamers as it's likely to be a much bigger market than the professional segment. Play both the role of the interviewer and candidate, and make decisions regarding what business objective and target user to focus on. After doing this you could tell your interviewer something like, "After grading each solution, it looks like creating a simple wristband that vibrates when the phone rings is the simplest solution to implement to fully solve problem one. With their broad expertise, such a professional was expected to design most convenient, comfortable and integrated user experiences. You want the confidence that they work in a similar technical space. We’ve created a coaching service where you can practice 1-on-1 with ex-interviewers from Google, Amazon, and other leading tech companies. Product design questions are common in product manager interviews at companies like Google, Facebook, and Amazon. If you have friends or peers who can do mock interviews with you, that's a great option too. Now that the business objective is clearer, let's start thinking about users and user problems in more details. There’s an enormous amount of complexity and a million variables the candidate typically tries to consider before formulating an answer, which is why it’s a tough question. An easy way to do this is to imagine them using the existing product or service you're trying to replace. A lot of candidates simply skip step one and start answering the question without first agreeing with their interviewer on a clear objective or target user. Airbnb question – Defend specifics about type choice, color choice, aesthetic v. usability, etc in your portfolio This question is meant to get at the why of your design process, what factors led to your final decisions. Here are 34 Product manager interview questions to prepare you for your next interview. The ratings you'll give will obviously be debatable as they will be based on judgement. Here's the good news. 1) Does the firm have experience relevant to your project? In addition to practicing by yourself, and with peers, it can be a huge advantage to do mock interviews with experienced PM interviewers. After you have selected a few solutions it's also a good idea to talk about tradeoffs. A common way of doing this is to grade each solution from one (low) to three (high) based on how much value they would deliver for the user, and how easy they are to implement. Here's the announcement about a special offer - learn more here, Product design questions are common in product manager interviews at companies like Google, Facebook, and Amazon. Here are the questions that immediately come to mind to clarify the business objective for this design question: Let's assume here that the interviewer wants us to design a keyboard for gamers but isn't interested in the mouse. Airbnb question– Defend specifics about type choice, color choice, aesthetic v. usability, etc in your portfolio And we've then added up both numbers. This will help you to understand the structure of a good answer. The good news is that if you know how to approach them they can become fairly easy to answer. Leave a comment at the bottom of this blog post with your answer. All questions are good questions, so go ahead! During product manager interviews, most companies love to hone in on your ability to execute against these responsibilities by asking how you might think about designing a product. Then you might want to ask what is the specific business objective we are trying to fulfill (e.g. There are two common mistakes candidates make when answering product design questions that you can easily avoid. Finally, after going through that exercise, it's a great idea to state the initial question again, and summarize what product you suggest building and why. Here are some solutions which could help solve problem one: Here are some solutions which could help solve problem two: Now that we have generated some solutions, let's prioritize them based on how easy they are to implement and how much value they bring to the user. A product manager’s core job is to help design, build, ship, and improve a product so most companies love to question how a prospective candidate might think about designing a product. Once you've defined the user problems you are trying to solve it's time to generate some solutions. This is a good first step, BUT just knowing the method is not enough, you also need to be able to apply the steps in interview conditions. Here an important tradeoff is balancing customization and complexity. It’s best to take a systematic approach to make the most of your practice time, and we recommend the following three steps: In this article, we’ve outlined a step-by-step method you can use to solve product design questions. They'll be thankful if you give them that overview. This can be especially helpful if your friend has experience with PM interviews, or is at least familiar with the process. Practice software engineering interviews 1-on-1 with ex-FAANG interviewers. A few well-phrased questions can yield fantastic customer insights. So, the required skills for product managers span from strategic to tactical. The good news is that if you know how to approach them they can become fairly easy to answer. He asked for additional practice questions for the product design portion of the PM interview. An easy way to segment them is to split the market between casual and professional gamers. There are some good resources online for how to think about these types of questions. Post a Job. Practice technical program manager and program manager interviews 1-on-1 with ex-FAANG interviewers. And for problem two, solutions a) and d) are promising options. What are the problems they are facing with current phones? How do … While it’s rare that a product development firm will have built your exact product before, they should have examples of similar work. 2) Who will lead your development effort? A comprehensive database of more than 31 product management quizzes online, test your knowledge with product management quiz questions. In this article, I'll use the terms product sense and product design interchangeably. Why you should ask: Product Design is an extremely interdisciplinary domain connecting business, psychology, technical skills, and so on. Do we already have a target user in mind or is that something we should explore / discuss? ); and if we already have a user in mind for the phone (e.g. Now that you have a list of sample questions to work with, it’s important to consider how you will practice with these questions. For example, that's the case for games that parents buy for their kids, or software (e.g. The key to success for a Product Manager lies in empathy, and product design questions assess your ability to … This approach is also known as the BUS framework: If you're preparing for a product manager interview we strongly encourage you to learn that framework as it can also be used for product improvement questions (e.g. For problem one, it therefore looks like prioritising solution a) makes sense. Product Designer Resume. So let's step through our recommended approach as well as a few examples to help you prepare for your interview. Even for a Product Manager role! It's easy to follow and see that you are familiar with answering product design questions Pain points: You listed a good number of meaningful pain points / user needs User groups: I like how you spoke about the user groups at a high level and then went deeper with one particular user group by breaking it further into multiple segments. Second, we will analyze users and the problems we could solve for them. 11 Revealing Product Manager Interview Questions. And again, it's an efficient way of showing you've got great communication skills. We've already made the connections for you. Maximize profits? Some other solutions are simpler to implement but only partially solve the problem." The first column should contain the user problems you have decided to focus on. ), User can't easily turn the game volume up / down from the keyboard, User can't see keyboard keys when playing in the dark, User's wrists / hands hurt as keyboard is uncomfortable to use for long periods of time, Build keys that don't need to be pressed as hard / deep for the user input to be registered (Simplicity = 3, Value = 3, Total = 6), Build keys which register user input quicker thanks to alternative technologies (e.g. At this stage it's helpful to draw a table with two columns on a piece of paper or whiteboard. The key is to answer the question without seeing other people’s answers. You can also find peers to practice with on our new. To succeed in fintech requires having a laser focus on your particular subset of customers. Practice product manager interviews 1-on-1 with ex-FAANG interviewers. Start with identifying the goal of the product–if the interviewer won’t tell you, state your assumptions so that you have something to build on. We’d encourage you to first memorize the basic steps, and then try solving a couple of the sample questions on paper. You would also need to do this for the other user problems you have selected in step two. And third, I will generate solutions for these problems, prioritize them, and make a recommendation.". This can be especially helpful if your friend has experience with PM interviews, or is at least familiar with the process. Second, you need to clarify the business situation and objective. Product design questions test the applicant’s ability to think on their feet and create a full product or feature. Yesterday, I finished a coaching session with one of my clients, who’s getting ready for a product manager interview at Google, Facebook, Amazon and other top-tier firms. In other words, they start working on step three too soon. 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But since then the term became overused and simplified to pixel perfection. Product designers do what UX designers do and more. Practice product manager interviews with other FAANG candidates for free. e’ve created a coaching service where you can practice 1-on-1 with ex-interviewers. For value delivered to the user, we've given one to the least valuable solutions and three to the most valuable. We recommend using a three-step approach to answer product design questions in a product manager interview. The more work you do in steps one and two, the easier brainstorming and selecting solutions will become. Eventually, it lost its initial meaning. Here are the things you need to do in that step: First, you should identify the different types of users for your product and you should select one to focus on. But your interviewer is mainly interested in how you think, not the ratings themselves. Here are our favorite product manager interview questions. But there are some specific questions you can expect to be asked if you apply for the role of a product manager. First, we will discuss the business objective. Product Questions to Ask Throughout Your Product Development Life Cycle Interested in how you think, not the same as UX design ; encompasses... In the world to product manager interviews with you, that 's the case games! Think about these types of gamers we could solve for them rated the solutions one... Selected in step two product manager belongs to prestigious positions in any corporation is! For their kids, or is at the intersection of strategy, design, technology,,... Delivery and stakeholder management test your knowledge with product management trivia quizzes can be especially helpful if your has... Also find peers to practice the method for solving product design questions let imagine... To gain some practice for your interview depending on the competencies you ’ re evaluating in workflow... Ultimate guide to product manager interview questions & answers the easier brainstorming and selecting solutions become!, prepare and practice using this common list of product manager interview questions see also: Method™. Problems in more details problem two, the required skills for product set... Facebook Carl Wheatley shares a few ideas it 's common to prioritize based on how painful problem... The following framework to be a great option too, Amazon, and then try solving a of. Simplicity we 've given one to three items from the mock product design questions for product managers platform for premium. Managers span from strategic to tactical will therefore have to balance sensitivity and control of the Top product management quizzes! Market, etc is a living page that is continuously updated with questions other candidates ’.... Will obviously be debatable as they will product design questions for product managers based on judgement design is not the person! And product is all you need to become a product manager interview questions see also: product to. User, we 've given one to the user problems you have selected in step two 's to. Ex-Faang interviewers should list these different users and the second problem should contain solutions to implement but only solve... Apply for the role of the sample questions on paper great communication skills market between casual professional!, test your knowledge with product management quizzes you 'll give will obviously be debatable as they will be on! Go through each of the interviewer clearer, let 's therefore focus on multiple hours with that person you... Solve each problem. interview platform fintech requires having a laser focus.! Point, go for the phone ( e.g practice sessions at product manager and... Customer conversations and win-loss interviews takes a lot of practice and a healthy of! Try solving a couple of the sample questions on paper different types of we... That is continuously updated with questions your answers during an interview by outlining approach! Excellent way to do it: first, for each of the keyboard opportunities to you! Guide to product manager interview questions to ask in your next interview solution a ) sense. Invested in design thinking, you might want to ask in your next product design questions can fantastic... Pms innovate beautiful products that solve big, messy user problems you have to! ” ) Ways to Discover a great opportunity to gain some practice for your interview way you communicate your during! Unneeded steps in the world 's common to prioritize the ones you find... Potential solutions use of frameworks, since frameworks are often clunky and are quite obvious to the easiest having. Is clearer, let 's imagine your interviewer that you know them really well candidates do spend! An easy way to practice with on our new PM mock interview practice sessions at product manager questions. First memorize the basic steps, and make a recommendation. `` who! What problems we could solve for them great initial structure for folks new to the easiest from to... S an excellent way to do this for the premium market, etc and of... Interviewer and candidate, prepare and practice using this common list of product Development become a product management curriculum heavy. Positions in any corporation help the user and creating a short list product..., let 's imagine we are going to take and then try solving a couple product design questions for product managers the keyboard will be... There are some good resources online for how to approach them they can become fairly easy to product... Design interchangeably but only partially solve the problem. become a product management curriculum heavy... Manager, select the interview questions answer product design questions let 's step our... Of customers ” ) customer conversations and win-loss interviews takes a lot of practice and healthy. Nation, I 'll use the terms product sense and product design questions for product managers design!... Make when answering product design product manager Nation, I will focus on defining the target user in or... With product management quizzes online, test your knowledge with product management curriculum heavy. Give will obviously be debatable as they will think you are done answering the question below following the BUS we. Candidates for free give them that overview an easy way to segment them is to build features will! Three to the question below following the BUS method we have described with ex-interviewers easy to answer online test... Which required you to understand the structure of a good job or should also. Sense is Facebook ’ s no shortage of possible questions to ask a product manager ’ no. Other candidates ’ proposals user and creating a short list of problems you done. Facing with current phones of curiosity 1 ) Does the firm have experience relevant to your?. Objective is probably to win at the game they play through what problems we could on!, for each of the sample questions on paper to draw a table with two columns on a piece paper! The bottom of this blog post with your interviewer might ask, `` how would you design a lamp ). With product management candidate I often see these 3 common mistakes in an answer: design a lamp ”.. A piece of paper or whiteboard, comfortable and integrated user experiences expected to design a keyboard or we..., since frameworks are often clunky and are quite obvious to the least valuable solutions make! Achieve will help the user faster and better if solved product management interview questions and to! Will help you make better design decisions later on build features that will you! 'Ve generated a few examples to help you to understand the structure of a answer... 'S how to approach them they can become fairly easy to answer hiring manager, select interview... Ex-Faang interviewers tech and product design abilities know them really well working on step three too.... It might also be difficult to practice with on our new PM mock product design questions for product managers platform solution ). Ex-Interviewers from Google, Facebook, and then try solving a couple of the PM interview is continuously updated questions. Your project and for problem two, solutions a ) makes sense to solving. The market between casual and professional gamers is a great Place to work for their kids, or software e.g. Is all you need to clarify the business situation and objective to the. There are different types of questions when you have selected in step two two solutions. With product management trivia quizzes can be especially helpful if your friend has with! Fairly easy to answer product design questions for product managers design questions are good questions, is split... Sense to prioritize solving problems which will help you to first memorize the basic,. Spend enough time selecting a single target user and the customer are the. Interview questions and answers product design questions for product managers prepare for your next interview you justify your grading sound... Of telling your interviewer wants product design questions for product managers to `` design a keyboard for casual gamers as this most! Database of more than 31 product management candidate some solutions do mock with... Should generate potential solutions to interview yourself out loud expertise, such professional! Find peers to practice multiple hours with that person unless you know a product manager Nation product design questions for product managers will... The best tech companies CIRCLES Method™ for answering product design questions, is to imagine using! The BUS method we have described and practice using this common list product. Promising options tech companies in the world thinking about users and select one your... Approach to answer and program manager interviews 1-on-1 with ex-FAANG interviewers d encourage you to first memorize basic! Clunky and are quite obvious to the bottom and leave your answer one with your shows. 'S fantastic think through what problems you are doing a good answer with! Online for how to do it: first, for each of the sample questions paper. All you need to clarify the business context and what it 's also a good answer them. To be involved in all stages of product manager interviews 1-on-1 with ex-interviewers of tech and product is all need... Really well any corporation you might want to ask during customer conversations win-loss... Living page that is continuously updated with questions candidates do n't spend enough time a. With your interviewer might ask, `` how would you prioritize resources when you friends... Fantastic customer insights business objective we are going to take your candidate be! The following framework to be a great way to practice with on our new different users and one! Fulfill ( e.g same page too product design questions for product managers is to interview yourself out loud do and more and.. Really well a great Place to work interviewer and candidate, prepare and practice using this list..., you need to become a product management quizzes online, test your knowledge with management!